New campaign from Publicis: Sunrise has everything for the new today
The new Sunrise campaign, created by Publicis, explores the ever-changing way we interact with technology.
Every new technology, every new trend, every new app has the potential to change all of our behavior. Pokémon Go has turned us all into permanent walkers, WhatsApp has replaced the family calendar, and the TV is now little more than a companion medium - but the cell phone is part of the school equipment. Yes, today is not yesterday's today. And tomorrow it will already be a new today.
Because Sunrise knows how people live in the new today, the provider can also offer everything for the new today, is the main message of the new campaign from Publicis. TV commercials, online videos and other measures pick up on these small but subtle changes that the new today brings and hold up a mirror to the people of Switzerland in a sympathetic way.
It is also thanks to Sunrise that these changes in behavior are always very quickly established: With its offers and innovations, such as the largest 5G network in Switzerland, it favors the change to the new today time and again. This is also the case with the offer that is currently taking center stage: every additional subscription purchased for one person in the same household is now up to 50 percent cheaper.
Responsible at Sunrise: Stefanie Heller (Director B2B Marketing & Communications), Anna Leutar (Senior Marketing Manager Consumer Brand Communication). Responsible at Publicis: Pablo Schencke, David Lübke, Jan Kempter (Creative Direction), Mathias Bart (Text), Cosima Pereira Köster (Senior Art Director), Jan Theus (Junior Art Director), Katja Metz (Managing Director), Brigitte Meyer (Brand Director), Ante Vidovic (Junior Brand Director). Film production: CZAR Film, Johannes Schroeder (Director), Thorne Mutert (Executive Producer), Philippe Favre, Paula Liszko (Line Producer), Daryl Hefti (DoP), Nina Weideli (Equipment), Conny Fiseli (Styling), Marco Strihic (Editing), Daniela Apitius (Postproducer Slgh Zurich), Samuel Muff (Grading), Jingle Jungle (Sound Studio). Photo production Lina Baumann: Lukas Gansterer (photography), Xaver Walser (camera), Lina Baumann (executive producer), Conny Fiseli (styling), Rachel Bredy (make-up).
