Mona and Mateo realize campaign "More BaZ for Basel
FCB misses out on the championship title, AI is transforming the world of work, and a talented 21-year-old is organizing an anime orchestra: A wide variety of topics find their place in the BaZ—and serve as the starting point for this year’s campaign by Mona and Mateo.
The campaign, developed and programmatically played out by the Basel agency Mona and Mateo, advertises under the claim "Basel liest BaZ" with various current and relevant topics for more subscribers.
The reading eyes and bright colors, which were already used in the previous campaign, should ensure attention and recognition. (Werbewoche.ch reported). In addition, there is an animation that imitates the viewer's reading flow and supports it dramaturgically. The result is a loud advertising medium that conveys the content of the BaZ and encourage people to buy a subscription. The campaign has been running on social media, YouTube and as display ads since last week.
Responsible at Tamedia: Katerina Wardakas. Olivier Goetschi. Responsible with Mona and Mateo (concept and implementation): Sheena Czorniczek, Hannah Mey, Luc Sohm, Joëlle Frutiger, Otis Horiuchi, Mona Fluri, Mateo Sacchetti.
