Mona and Mateo further develop image campaign for Volg
Following the launch of "Here we are" in 2024, Mona and Mateo are continuing the campaign for Volg. Now, all moments take place outdoors and under a blue sky, showing village life from its most beautiful side.
In the current campaign, the Volg brand color becomes the unifying element of a free and at the same time connected attitude to life in the countryside. With this idea in mind, nine poster motifs have been created that communicate Volg simply and emotionally as a central part of everyday life in the village. From the heartfelt hug after shopping to the shared adventures on the way to school to the carefree time-out on the swing - the message "Here we are" shines out to viewers in a good mood and yellow on sky blue.
"A strong idea can simply be developed further and constantly improved. We have succeeded in doing this with the new motifs. Each motif feels even more like Volg and the village," says Tamara Scheibli, Head of Communication and Advertising at Volg.
The campaign has been running throughout German-speaking and French-speaking Switzerland since February 2025. Posters, advertisements, display ads and various advertising media at the POS are being used.
Responsible at Volg: Tamara Scheibli (Head of Communication/Advertising). Responsible with Mona and Mateo (concept and implementation): Joëlle Frutiger, Hannah Mey, Boris Stoll, Nicola Peter, Tabea Ott, Mona Fluri, Mateo Sacchetti. Photography: Simon Habegger. Responsible at Tasty Pictures (photo production): Pascal Duschletta, Giosch Netzer, Lea Fee. Media: The Generation Media.
