Migros Bank and Karling present Beat Schlatter as an investment testimonial
Migros Bank and the Karling agency are promoting the dry topic of investment advice with comedians from German-speaking Switzerland, French-speaking Switzerland, and Ticino.
With 67 branches and over 800,000 customer relationships, Migros Bank is a large Swiss universal bank. What many people don't know is that it has also been offering investment products for years. In 2018, the bank restructured its offering with personal investment advice, asset management and custody account management. The aim of the new online and offline campaign is to raise awareness and profile. A great deal of expertise is required from a bank, especially when it comes to investments. Facts and figures count.
The new show dramatizes this attitude with comedians who are well known in their respective language regions. When a lot of money is at stake, even they can't take a joke anymore and become serious for once.
Beat Schlatter, Swiss cabaret artist and actor, is currently on tour with a stage play. But he is also famous for his roles in films and TV series. Cuche et Barbezat, two comedians from Neuchâtel, are popular for their stage performances. Flavio Sala, a comedian from Ticino, is currently playing the role of border crosser Roberto Bussenghi in the RSI-produced sitcom "Frontaliers".
The tone of the campaign is typical of Migros Bank. Like the other companies in the Federation of Migros Cooperatives, it likes to advertise with a pinch of humor and charm. In addition to three print subjects, numerous online advertising media, POS measures and TV commercials are used. All motifs were photographed and filmed by Tom Haller.
Responsible at Migros Bank: Sarah Deck, Oli Estermann.
Responsible agency: Karling.
Film/Photo: Tom Haller
