More than you expect: Four. implements new banking campaign for Viseca

Viseca Card Services is one of the largest issuers of credit and prepaid cards in Switzerland and is managed as part of the Aduno Group. In order to increase credit card sales, Viseca is supporting its Swiss partner banks with an acquisition advertising campaign (online/offline) aimed at over 60 partner banks. As in the previous year, this was designed and implemented by the Zurich agency Four.

The campaign focuses on the added value of credit cards. Awareness is created by creating a humorous key visual and the headline "More than you expect".

The extensive catalog of measures for the sales-oriented campaign consists of POS activities such as posters, stands, wobblers, dispensers and flyers. Online implementations such as banners and a website as well as a direct mailing were also developed. All measures can be adapted to the individual needs of the participating partner banks thanks to a sophisticated co-branding concept.

The advertising material is used to draw the attention of walk-in customers at bank branches and bank customers with a private/savings account without a credit card to the most important benefits of a credit card. When submitting a credit card application, potential customers receive an incentive (laybag/drybag) from the customer advisor.

Responsible at Viseca Card Services: Michel Consiglio, Head Campaign Management; Melanie Wipf, Campaign Manager; Christine Rochat, Business Development Manager; Manuela Martorelli, Head Account Development Management. Responsible at Four: Christian Hansen (strategy/consulting); Dominic Rossier (consulting group management); Claudio Hagmann (consulting); Björn Brinkmann (CD text/concept); Philipp Sträuli (CD art); Komm Produktions (production); Rosenberger Photography (photography); Chili Solutions (website).