Ruf Lanz for Hiltl: "Vegetarian Universe" comes to Lürzer's Archives
Ruf Lanz was included in the international «Lürzer’s Archive» list of the best campaigns for its Hiltl campaign, «The Vegetarian Universe.».
Every two months, "Lürzer's Archive" presents the most creative work in global advertising. The renowned magazine is published in 68 countries and enjoys a high reputation in the creative industry.
Ruf Lanz is pleased to be prominently featured in the current issue: with the three subjects of the Hiltl campaign "The Vegetarian Universe".
Founded in 1898, Hiltl is the oldest vegetarian restaurant in the world, according to Guinness World Records. Once derided as a "root bunker," the Hiltl universe today includes several restaurants (including two lakeside restaurants in summer), catering, vegimetzg, cooking school, and an academy for vegetarian and vegan culinary arts.
Since 2006, Ruf Lanz has been ensuring that Hiltl remains on everyone's lips with crisp campaigns. "The Vegetarian Universe" was launched in February 2022 after the Corona measures were lifted. With posters and e-screens, cinema slides, postcards, a digital journey through the Hiltl universe, and a collector's passport.
