Livesystems increases awareness of BKW among the young target group
The energy and infrastructure company BKW wants to specifically promote young talent for system-relevant professions and is relying on DOOH advertising with Livesystems. A successful "energy transition professions" campaign was implemented together.
Because BKW is still little known among 14 to 25-year-olds, the company needed to be positioned as an attractive employer among this target group. A DOOH campaign was therefore implemented in German-speaking and French-speaking Switzerland, which used appealing imagery and modern, concise commercials to lead people to the website and generate enthusiasm for the company.
The "Energiewendeberufe" campaign ran over a period of 28 days in Public Transport and City On Air. According to the information provided, over 33 million gross contacts and 2.6 million net contacts were generated. This corresponds to a net reach of 38 percent. BKW's attractiveness as an employer was also increased by 8 percent in German-speaking Switzerland and 5 percent in French-speaking Switzerland.
"Livesystems implemented our very first DOOH campaign in the area of BKW apprenticeships perfectly," says Mariel Nussbaum, responsible for Employer Branding at BKW. "The campaign and the subsequent market research showed the high impact of the channels and the advertising receptiveness of our target groups. The goal of creating broad awareness exceeded our expectations."
