KSP for Coop City: Sustainable products in the new "city" appearance
Since early 2021, Coop City’s campaigns—which include flyers, advertisements, newsletters, and microsites—have been rebranded as «City—Inspiration for Every Day» and feature a new, more modern, and visually striking design. KSP Krieg Schlupp Partner is responsible for the implementation.
For the first time, the department store's entire sustainable product range is communicated in a bundled way under the motto "Living Consciously. The result is an aesthetic appearance that offers "green products" for every everyday situation.
Responsible at Coop City: Pia Bracher (Head of CM/Procurement Near and Non Food); Ursula Künzle (Head of Advertising WH); Claudine Kalbermatter (Project Management Advertising WH). Responsible at KSP: Uwe Schlupp, Anita Kummer (creative direction); Alba Rau, Laura Grümann (art direction); Jelena Germann, Lukas Vigniti (graphics); Barbara Sarras (text); Melanie Hanimann, Sabrina Deuss, Tiffany Brunner (consulting); Manuela Pasanen, Bianca Jäger (DTP); Karin Heer, Andrea Maurer (photography, styling); Detail AG (image editing).
