Comet: Swiss Lotto millionaire Heini Sutter now plays hybrid
Since the Swiss Lotto app has been expanded to include a few POS functions, the fictitious Swiss Lotto millionaire Heini Sutter has also been playing regularly at the kiosk again with the app. This is shown in two new spots by Komet for Swisslos.
To simplify the gaming process at the physical point of sale, Swisslos has equipped the Swiss Lotto app with new POS functions. For example, users can now select their lucky numbers in the app without logging in and then play at the kiosk using the automatically generated barcode.
After the draw, you scan the printed game receipt in the app, whereupon you immediately find out whether you have won or not. The prize can be redeemed directly at the point of sale.
To promote the two new product benefits of the Swiss Lotto app, Komet accompanies Swiss Lotto millionaire Heini Sutter on a stylized journey to his favorite kiosk. Since he has already made his bets in the app, he doesn't have to wait in line at the lottery table and can check his lottery winnings on his cell phone while he's on the road.
The twelve-second spots can be seen regularly throughout the year on TV, as video ads and banners. They are accompanied by two static subjects on hybrid gaming and the prize check via app, which are mainly used at the POS. Once again, the focus is on the millionaire Heini.
Responsible at Swisslos: Markus Fischer (Head of Product Management Lotteries); Alona Jovanovic (Head of Product Management Lottos). Responsible at Komet: Jeff Gerber (Creative Direction); Claudio Parente (Art Direction); Daniel Müller (Text); Timo Brandt (DTP); Corinne Hert (Head of Consulting); Sascha Michael Schilt (Consulting). Film production: Stories. Media: ZipMedia.
