Koller Direct implements cheeky e-bike campaign for M-way
With a new appearance, the e-bike retailer M-way is breaking new ground. The agency Koller Direct has launched an appealingly cheeky image campaign together with the Swiss E-Mobility Group SEMG.
"O2 instead of CO2", "Speedsters instead of speed cameras", "In full trains instead of full trains" - since a few days M-way is on air with a new image campaign. The e-bike is positioned as a clever and ecologically sensible alternative to cars and public transport - without raising an admonishing finger - on the contrary. The subjects in the new CI/CD come across with wit and charm and get to the heart of the advantages of e-bikes.
In the campaign, SEMG, to which M-way has belonged since fall 2019, is focusing on classic and city light posters in the direct vicinity of the 30 M-way branches throughout Switzerland. These can be found, for example, at traffic junctions prone to congestion, train stations and typical speed camera locations. In addition, SEMG and Koller Direct also designed advertisements, a product catalog and a performance banner campaign.
Responsible at Swiss E-Mobility Group: Fabian Wickli (Head of Marketing m-way). Responsible at Koller Direct: Tobias Koller (concept / consulting); Marco Baumgartner (CD); Michael Pfeiffer (AD); Catherine Mächler (consulting).
