Karling: a nice present for Sihlcity
Sihlcity is currently aglow with Christmas lights. Karling implemented the current branding campaign for this.
The Sihlcity shopping center's Christmas program ranges from a parcel service and a visit from Santa Claus to delicacies in the Winter Garden. In the course of the current image campaign, Karling has created a Christmas motif with a painting-like look.
The image, photographed by artist Gemmy Woud-Binnendijk, can be seen on posters, e-boards, advertisements and social media throughout the greater Zurich area during the festive season. Also as cinemagraph in the cinema with moving elements.
Responsible at Sihlcity: Gabriela Brönimann, Jessica Graf, Michelle Ferreira. Responsible at Karling: Daniel Serrano, Patrick Suter, Jeanne Sollberger, Ingrid Brun del Re. Photography: Gemmy Woud-Binnendijk.
