Jung von Matt Limmat is for Coop with Franky on the farm
For over a year now, Jung von Matt Limmat and Coop have been working together on the branding of all the Swiss retailer’s sustainability brands. The latest commercial for the organic brand Naturaplan offers a special behind-the-scenes look—featuring an animal companion.
In the summer of 2021, Coop and Jung von Matt Limmat will send Franky the little wild boar on vacation to a real organic farm that supplies Naturaplan.
A visit to the Brügglen farm
Franky - who, by the way, was made entirely in CGI by Bacon X - takes the audience with him to the Brügglen farm in Emmental. The little wild boar curiously explores the production facilities, munches his way through the fruits and vegetables on offer and literally feels at home.
Through the eyes of Franky, it is conveyed that Naturaplan is committed to the highest organic quality and focuses on the well-being of humans, animals and nature. "For this reason, we also decided to render Franky entirely in CGI," adds Luitgard Hagl, Executive Creative Director at Jung von Matt Limmat.
All for one
So that Franky could be seamlessly embedded in the environment at the end, filming was done with an Alexa Digital and a Steady Cam. In post-production, 25 people worked on the details of the wild boar. But there was also a lot going on on set: crew, actors, a herd of cows, two dogs, chickens and bee colonies were all in action to bring Franky and Naturaplan to life in the spot.
Responsible at Coop: Thomas Schwetje (Head of Marketing / Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Luca Schwarz (Head of Advertising Image / Own Brands), Christof Braun (Project Manager Advertising), Florian Fritz (Head of Social Media/Online Campaigning), Oliver Pursell (Project Manager Social Media), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media), Marc Muntwyler (Head of CM/Procurement Fresh Produce), Michael Scheidegger (Brand Group Manager Sustainability). Responsible at Jung von Matt Limmat: Dominique Magnusson (Creative Direction), Jacqueline Rufener, Tobias Peters (Text), Michel Kissling (Art Direction), Sarina Pruschy (Graphics), Christian Omlin (Strategy), Sebastian Kaps, Marianne Sauter (Project Management), Constantine Wrage (Agency Producer/ Jung von Matt PLAY) Nick Schoberth (Executive Client Director), Luitgard Hagl (Executive Creative Director), Stefan Näf (Chief Consulting Officer). Responsible at Pumpkin Film (production): Stefanie Brand (Executive Producer). Responsible for Bacon X Copenhagen (post-production): Jan Tvilling, Arthur Dalvig, Supervision, Steffi Beck (Coordination). Responsible for HitMill (Music): Noemi Matthis (organization), Fred Herrmann (composer). Directed by: Martin Werner. DoP: Jan Mettler.
