Jim & Jim: "Fashion at Zurich Airport" for the third time
Jim & Jim is launching the third installment of its fashion campaign for Zurich Airport. The agency has once again showcased the airport as an exclusive shopping destination.
The airport is successfully establishing itself as a desirable destination that combines shopping, dining, excursions, business and much more. The destination of the Fashion campaign was to present the airport's shopping expertise to a wider public.
Under the title "Fashion at Zurich Airport", the Fashion campaign the stage for the third time in the spring of 2023. Selected looks from renowned fashion partners were staged on unique backdrops inside the airport and presented digitally.
Jim & Jim's brief was to design and implement an innovative Fashion campaignwhich was presented both digitally and offline on diverse advertising spaces at Zurich Airport. The agency developed a novel video series under the motto "Fashion at Zurich Airport". The five-part series presented eight different looks from five fashion partners at five locations at Zurich Airport. The videos encouraged the target group to create and develop their own style at the airport.
Content in many variants
In addition to the five brand videos, a mixed video was created this year that unites all five fashion partners. In addition, further social media content was developed in the form of animated image collages. All videos and images were prepared in various formats for platforms such as Facebook, Instagram, YouTube, TikTok as well as for digital screens and posters at Zurich Airport. For the 16-meter long widescreen in the passage to the Circle, a full-screen video was produced especially.
More dynamism through "New Tech
According to Jim & Jim, the campaign relied more heavily on innovative technologies to create a dynamic presentation. A 360-degree camera, specific POV scenarios and NeRF scans were used.
The 360-degree camera opened up an all-round view that harmoniously embedded the models in their surroundings. The POV shots were implemented using various constructions to attach the camera to different devices. NeRF scanning technology, supported by AI tools, generated 3D representations from 2D objects and scenes. These were exported as videos, with camera movements controlled by keyframes. Various model shots were processed as NeRF scans for this purpose.
The video content created was presented in various formats, both at the airport itself and as part of various digital advertisements. In addition to moving image content, the campaign also included a comprehensive collection of photographs that were used for an out-of-home campaign at Zurich Airport as well as on the website and social media.
Responsible at Zurich Airport: Mevina Studer, Erich Brändle, Hanspeter Hunger. Overall management: Andrin Buchli. Idea and conception: Bianca Stofer, Andrin Buchli. DOP: Matthias Kappeler, Johannes Frei. On-set Production: Andrin Buchli. Director: Bianca Stofer. Gaffer: Nicolas Burri. AC: Johannes Frei, Gidon Wessner. Runner: Melanie Luu. Photography: Bianca Stofer. Social Content: Lea Schnegg. Styling, Hair & Make-Up: kim joes. by Kim Joëlle Steiner, Manuela Porcelli. Post-production and color grading: Bianca Stofer, Johannes Frei.
