Content and form realized for Dosenbach action shoot with Swiss top models
Together with Dosenbach, Inhalt und Form accompanied the first season of the TV show "Switzerland's next Topmodel. For its client's winter campaign, the agency provided action: the specially cast models were flown high into the Bernese Alps by helicopter - together with photographer Kristian Schuller and stunts à la James Bond.
In the big casting show "Switzerland's next Topmodel", a jury - around host Manuela Frey - is looking for up-and-coming models, supported by Dosenbach as an official partner.
Content and form accompanied the client Dosenbach through the first season of the nationwide top model search. In the current episode, the "SNTM" jury received support from the client and the creative agency: Executive Creative Director Karin Estermann and Dosenbach Marketing Manager Marco Greco were looking for a new face for the winter campaign. In a challenge, two suitable models were finally convincing. The two casting winners then went up to the Schilthorn.
In James Bond style, an action-packed shoot took place at almost 3,000 meters above sea level - including helicopter, stunt insert and top photographer Kristian Schuller. The result is a winter campaign that includes everything from TV spots, print, POS material to social media content.
Responsible at Dosenbach: Marco Greco (Head of Marketing, E-Commerce & Omnichannel); Patrizia Fiechter (Team Leader Marketing & Communications). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (ECD); Manuela Marty (project management); Jan Löchler (graphics); Lisa Stämpfli (image editing). Photos: Kristian Schuller. Production: KT Production.
