In Flagranti and GVB are "Füür u Flamme" against fires
A raclette evening with host Michel Schelker and GVB fire safety expert David Sauser raises awareness about fire hazards in the home. For their latest campaign, In Flagranti and the Bern Building Insurance Company (GVB) are relying on entertaining content marketing.
Over 150 fires a year in the canton of Bern are caused by electrical appliances and candles. Yet just a few tips on how to deal with them can protect your own home and the people in it from serious damage. Presenter Michel Schelker and GVB fire safety expert David Sauser impart this knowledge during a visit to a shared flat in Bern - exciting, surprising and funny.
With the fire check, In Flagranti Communication is taking the existing "Feuerstopp" prevention campaign by Bern's building insurance company GVB to the next level. In collaboration with Mawa Film, several videos with awareness-raising messages were created. Together with the interactive fire check on Brandcheck.ch videos make brand prevention accessible to a young target group.
In order to establish the new duo of Sauser and Schelker, In Flagranti and GVB have designed and implemented a multi-channel, cross-media campaign. This will start in November with the topic of electrical fires and will deal with the dangers of candles in December - just in time for the Christmas season.
