In Flagranti presents the BLS AI excursion finder
BLS is taking personalized travel a step further: Thanks to artificial intelligence, customers will soon be able to find activities that take all aspects of life into account. For In Flagranti, this is the perfect opportunity to launch an AI-powered campaign in collaboration with BLS.
Where can I go hiking with my dog? What's the best way to relax with a friend this weekend? Where does the sun shine for a perfect weekend getaway? In future, these questions will be answered with specific suggestions in all BLS areas. Simple, personalized and fast - and with the help of AI.
The campaign was to be just as quick and easy as the new excursion finder. It was developed in just a few weeks - also with the help of AI - in close collaboration with BLS. The chosen motifs present potential chat histories as customers experience them on their screens. Thanks to the use of AI in image generation, the campaign can be expanded at will and at short notice. New subjects can be created in no time at all - In Flagranti thus provides BLS customers with immediate and up-to-date support in their leisure planning.
This resulted in various advertising measures in the areas of digital out of home, display ads, YouTube ads, mailings and meta stories.
