In Flagranti launches PostBus campaign for lead generation
In Flagranti Communication is creating an integrated campaign for PostAuto Region Bern that promotes the Bernese Oberland as a destination while also generating leads for future marketing communications.
In Flagranti Communication designed and implemented a campaign under the headline "The journey into the countryside begins in yellow". Social media campaigns on Facebook and Instagram, print ads, selective online banners and, of course, Passenger TV draw attention to the PostBus offer in the Bernese Oberland. The route to Griesalp and the 4-pass trips, for example, are spectacular.
All measures lead to the landing page www.berneroberland-entdecken.ch. There, day trippers can find detailed information on 15 hikes with details such as public transport connections, weather reports and catering options. Since August 15, you can also take part in a competition on the website.
Visitors to the landing page are recorded and developed into leads using the maatoo marketing automation solution tailored to SMEs. In future, these will allow PostBus to provide interested people with individual offers tailored to their personal preferences.
The measures were implemented with two other companies from the inspiratio network: while In Flagranti Communication is responsible for the concept, creation and UX design, the landing page was created by the Digital Innovation Lab. 55 weeks contributed the social campaigning and the implementation of marketing automation.
