Ikea and Virtue celebrate staying home together
For many, the home has become a home office, gym, daycare center and telephone exchange in recent weeks. In the current UGC campaign, Ikea and Virtue celebrate the variety and joy that one's own home can offer.
In short clips, Ikea and its lead agency Virtue show how to make the most of the prescribed stay-at-home time with a lot of good humor, some creativity and a pinch of indoor ping pong. True to the motto: "We stay at home. With and for each other - and have fun doing it." What is packaged as a good-mood package is also intended to give courage and show that being there for each other counts more than ever and that we will get through these special times together.
Ikea's campaign was developed for Switzerland by the Zurich Virtue Office and has been live on YouTube, Instagram and Facebook since Friday. Starting Monday, the campaign will also be played out on TV as well as on digital channels. The campaign is accompanied by the hashtag #TogetherAtHome. All clips used for the campaign were recorded in real homes themselves.
Responsible at IkeaNina Grinzoff (Campaign Leader); Simona Crivelli (PR Manager); Félix Etienne (Marketing Manager). Responsible at Virtue: Florian Sonderegger (In Market Lead Switzerland/Head of New Business Northern Europe/Strategy); Radwan Atwi (Creative Director); Jacqueline Rufener (Senior Copywriter); Simon Clement (Art Director); Sebastian Danielsson (Junior Art Director); Christian Brütsch (Client Service Director); Anthea Ting (Senior Account Manager).
