Hippie-Cassis replaces hipster-Didi in Ruf-Lanz campaign

The umbrella organization Swiss Youth Parliaments DSJ is the politically neutral competence center for the political participation and political education of young people. Since 2014, Ruf Lanz has been drawing attention to the concerns of the DSJ with a cheeky campaign. Under the slogan "Make Swiss politics more youthful", the Federal Councillors are restyled as young people. The campaign attracted a great deal of media attention (Advertising Week reported).

Now Ruf Lanz is building on the successful campaign for the DSJ by giving the new Federal Councillor Ignazio Cassis a radical makeover - including a T-shirt by his favorite band Supertramp. Ignazio Cassis' predecessor Didier Burkhalter said with a grin when asked by a journalist: "I may not have looked like that before, but the idea is a good one."

Responsible at DSJ: Valeria Pagani (Team Leader Association Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Dave Schellenberg (Art Direction), Florian Birkner (Text), Anita Roth (Consulting).