Havas Creative relies on Fritz Bilz for "Bilz Stellare"
The «Bilz» beverage is reinventing itself. With «Bilz Stellare,» Feldschlösschen is launching a natural, non-alcoholic beverage—and has brought Havas Creative on board for the new 360-degree brand campaign. The campaign features singing lemons and the character Fritz Bilz.
With "Bilz Stellare", Feldschlösschen is launching a new variant of the soft drink - free from artificial flavors, sweeteners and alcohol. For the product launch, Havas relies on a humorous and refreshing brand image. With the claim "Free by nature", the agency positions the new Bilz Stellare as a trendy drink for every occasion.
The inventor figure Fritz Bilz leads the campaign as a charismatic figurehead and brings the necessary fun to product-driven communication. "It's no longer enough to 'nag' people to buy something. Even if it interrupts our entertainment program, product advertising has to be fun, both visually and in terms of content, so that it resonates with us. The main challenge here was to communicate all the unique product benefits in the shortest possible time without being boring. And yes, product demos can and should be fun," explains Creative Director Constantin Camesasca.
The agency has teamed up with London-based directing duo Blok for the moving image implementation. The campaign is complemented by national OOH and DOOH measures.
Based on the Havas creative platform, the Feldschlösschen content studio team developed the content for the social media channels. Fritz Bilz takes the community on a creator-style journey behind the scenes and aims to ensure engagement and entertainment with witty and interactive posts.
Responsible at Feldschlösschen: Sarah Stokar von Neuforn (VP Marketing) Agata Jaworska (Marketing Director), Patrick Keller (Senior Brand Manager), Lisa Straalman (Senior Social Media Manager), Anna Preisig (Creative Manager), Lukas Basista (Head of Media). Responsible at Havas Creative: Constantin Camesasca (Creative Director), Julia Fischhaber (Creative Director), Gabriel Mauron (CCO), Jasmine Pierce (Client Service Director), Alexandra Salomão (Account Manager), Jens Friggemann (Copy), Thorsten Buesser (Copy), Tobias Kremers (Art) Pia Chlumetzky (Strategy). Directed by: Paul Casey, Richard Jobson (Blok). Production: Jakub Maloney, Karol Nowicki (Oto Film), Maciej Skwara (Photo), Mieszko Socha (SFX tabletop), Daniel Santorowski (Producer, Cafe Ole), Wanda Kubrakiewicz, Monica Wagner (Orka Film, Post-Production), Kamil Kryszak (Music).
