Wanted: The bottle of the game
As part of a Facebook campaign, the Diederik Winery is searching for «The Bottle of the Match» during select games of the World Cup.
It's the World Cup and the betting, guessing and prize games are sprouting more lushly than the grass in the Russian stadiums. The agency tbd. has come up with a not-so-beery social media campaign for the Diederik winery. Diederik is looking for "The bottle of the game" for selected games to match the client's range. All it takes to take part is a comment and the participant can win a box of wine. And from the best: from the Diederik winery.
The social media campaign will be supplemented with local advertisements, posters and other measures relating to the public viewing in Küsnacht. The competition starts with Brazil - Switzerland and lasts up to and including the final between Switzerland and another team.
Responsible at the Diederik winery: Diederik Michel. Responsible at tbd.: Sandro Nicotera, Tom Seinige (creation), Susan d'Erlanger, Alexandra Niggeler (consulting) , Nikopicto [SP1] (3D-CGI), Jingle Jungle (soundtrack).
