"Enough practice": AEK Bank launches new campaign

When producing the commercial for AEK Bank, Thun director Luki Frieden opted for tried-and-tested elements and focused on the Thun region. Timeless elements also play a central role: Clothespins, a garland of flags, a sparrow tent or a camper characterize the stages of a person's life, staged against the spectacular panorama that the Thun region offers.

After 2006 and 2012, Luki Frieden is making his third commercial for AEK Bank. With very few exceptions, he sought and found the actors and actresses - mostly amateur actors - himself in the Thun region. Young model Naomi Trachsel from Hünibach, a young woman who has already made a name for herself nationally and internationally as a model, actively applied to appear in the film.

"A collaboration in the region, with Luki as my producer, has always been my secret wish," says Naomi Trachsel, who is also firmly rooted in the Thun region. Knowing that appearances and reality are often at risk of being confused in the modeling business, Naomi Trachsel, like so many others, has a very down-to-earth wish when she says: "A dream that I share with many people is that I might one day be able to afford my own little house by the lake with a view of my beloved mountains."

Thun composer Niklaus Vogel was also involved. Thanks to the music he composed especially for the commercial, the image, editing and sound are a perfect match. The harmonious melody is intended to emphasize the key scenes of the commercial and arouse numerous emotions.

While the new full-length commercial is mainly shown at client or internal bank events, a 45-second version was designed specifically for advertising in cinemas. In addition, three short clips, each 15 seconds long, draw the attention of users of various online platforms to AEK Bank.