Ingeniously simple: Farner organizes a quiz for Swissmilk without wrong answers
Swiss butter consists of one hundred percent Swiss cream and is produced using a simple process with no artificial additives. This was publicized by a poster campaign in the spring. Now the acquired knowledge is being tested.
At Swissmilk.ch/genusstyp butter knowledge can be tested ingeniously simply - because there are no false statements. At the end of the test, participants find out what type of gourmet they are: Is he the critical real gourmand, the maître gourmet or the regional connoisseur? The gourmet types are appetizingly visualized as butter models using traditional methods. It's worth taking part: ten lucky gourmets can win fine Swiss butter plait for a whole year. In addition, 333 handmade Swiss butter models will be raffled off. The competition runs until November 4.
Responsible at Swissmilk: Stefan Arnold (Head of Marketing); Martin Rüst (Head of Advertising & Key Account); Claudia Wick (Project Manager Advertising); Amanda Ebeling (Project Manager Nutrition & Culinary); Michael Richner - AMS Media (Media Planning). Responsible at Farner: Michel Grunder (Strategy); Philipp Skrabal (CCD); Fabian Röthlisberger (Head of Consulting); Christoph Perner (AD); Nina Wick (Consulting/Project Management); Peter Thieu (Senior Web Developer); Rupert Quaderer (Senior Web Developer); Marvin Vrdoljak (Web Developer); Marco Cavalli (Desktop & Electronic Publisher); Marco Böni (Performance Marketing Consultant).
