Geneva and Franz&René give new impetus to relations
Franz&René promotes the Geneva region as a destination for couples.
Geneva is the ideal destination for a city break. With different and varied activities, in the city as well as in the middle of nature, you can fully recharge with a weekend. With the aim of attracting couples, Geneva mandates the agency Franz&René to elaborate a special offer that could interest them. Thus was born the offer " fuel for two", which was also translated into a ditigal campaign.
The campaign # FuelForTwo was launched with a 100% digital dispositif in Spain and England : a blogger event, video, Facebook ads and carousels. It shows the diversity of activities and at the same time how a couple can each enjoy themselves in their own way and still spend the weekend together. Perfect for the modern couple !
Responsible at Fondation Genève Tourisme & Congrès: Jonathan Robin (Project Manager Europe), Pascale Vieux Lautens (Communications Manager), Vincent Dubi (Marketing Director). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Campaign Manager), Chiara D'Arpa (Account Executive), Yoann Cosson (Creative Direction), Gaëlle Valentini (Digital AD), Gianluca Terzini (Graphic Designer). Film production: Ramon+Pedro, Lausanne. Photos: Fondation Genève Tourisme & Congrès.
