Galaxus launches a new campaign for the World Cup
The World Cup kicks off in Russia on June 14. To mark the occasion, Digitec Galaxus launched its latest Galaxus advertising campaign on Monday.
This is a new edition of the "We have the products, you have the life" commercials: We break up the entry into the supposedly perfect advertising world with a look at the club life of a Swiss second-league team. For the advertising campaign, the company collaborated with FC Dübendorf, as well as with a model and an actor (shaving model and sandwich eater).
The company has also translated one spot into French:
For the first time, Digitec Galaxus Werbeformat has expanded the stories of the TV commercials to play out the campaign cross-medially: In the form of short video sequences and images, we thus dive deeper into the world of soccer.
The campaign will be played out in German-speaking and French-speaking Switzerland, the channels are: TV, poster, hanging board, ePanel, eBoard, advertisement, banner, social media as well as Youtube. The campaign runs until and including July 25.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Sina Harms (Head of Brand Management; Project Management); Julian Stauffer (Graphic Concept and Implementation); Pascale Anderegg, Severin Keller: Online Media Design; Luca Giuliano, Sandro Hostettler, Gesine Gerlach (Media Planning). Responsible at Plan B: Ali Tseme (idea and concept); Chris Niemeyer & Ali Tseme (text); Plan B Film (film and photo production), HC Vogel (producer); Chris Niemeyer (director); Roland Schmid (camera); Niels Vije (producer); Marko Strihic (editing); Adriel Pfister (grading); Matthias Kräutli (music); Jingle Jungle (sound design).
