FS Parker for Bosch Siemens: Ovens with camera
The Zurich-based creative agency FS Parker has developed a new online campaign for Bosch Siemens Home Appliances featuring the Siemens iQ700 ovens with cameras.
The aim of the campaign is to increase brand awareness within the target group of "progress seekers" and to emphasize the premiumness of the Siemens brand.
The implementation is based on existing video material, which was combined with AI-generated visuals to create a new, eye-catching visual world. The campaign, which consists of static and animated assets, is structured in two stages: The awareness assets attract attention, while the consideration assets use retargeting to guide users specifically to the Siemens Hausgeräte showroom.
"The challenge was to use existing footage, AI visuals and a clear headline mechanism to develop a campaign that conveys both technological added value and emotional appeal," says Benjamin Franz, Executive Creative Director at FS Parker.
