Kind regards for Local.ch: Scene change at the push of a button
Local.ch has given itself a relaunch. The accompanying campaign, with the slogan «Just book online,» was created by Freundliche Grüsse.
The new local.ch has a modern appearance, new functions - and it is significantly more user-friendly and geared towards SMEs: Users have an even larger selection of offers than before. Thanks to an expanded filter search with a large number of categories, they can find and book them even more easily and specifically. The booking platform also offers users various options for contacting SMEs or booking with them: In addition to the tried-and-tested contact options - telephone, e-mail, online booking - there is also a chatbot and WhatsApp, provided the instant messaging service is integrated into the company profil.
In total, there are over 500,000 bookable service providers on the online platform. For over 155,000, the solution you are looking for is even just a click away. This was dramatized in the current campaign: The local.ch logo appears in seemingly hopeless everyday situations as a saving, clickable 3D button. As Deus ex machina, so to speak. In keeping with the campaign motto: simply book online.
At the heart of the 360-degree campaign are three commercials that will be used on TV as well as on YouTube and other online platforms. In collaboration with the film production company zweihund, typical life situations were staged in a surprising way and with a certain absurdity. The actors and actresses are also deliberately taken from life. We see them first in their own homes, then in the service provider's restaurant. Because the location also changes at the touch of a button. The moving image content is used on all social channels. In addition to text/image compositions for TV cut-ins and display ads, a broad range of performance elements was created to accompany the content.
Responsible at local.ch: Ruba Afram (Senior Marketing Manager), Vanessa Marr (Chief Marketing Officer); responsible at Friendly greetings: Samuel Textor, Pascal Deville, Marion Schwager (overall responsibility) Christian Stüdi, Norihito iida (creative direction), Philipp Gloyer (text), Maude Mahrer (grafik), Roxana Hudson, Eva Brun (consulting and project management). zweihund (film production); Jonas Meier (direction/editing), Niels Vije (producer), Mike Raths (VFX/editing), Simon Bitterli (camera), Jingle Jungle (sound design), Som Sommer (color grading).
