Fresh Fries from Franz&René
What do health insurance premiums and carrots have in common? It’s simple: both stand for health. The Bern-based agency Franz&René is capitalizing on this and has designed a somewhat different premium campaign for its client, Groupe Mutuel.
As a health insurer, Groupe Mutuel knows the topic of health very well and this fall calls on the Swiss population to pay attention to their own diet. With three " deceptive " key visuals on the theme of fast food and the slogan "Right now is the time to pay attention to your health", Franz&René realizes the national campaign and strategically shifts the focus from premiums to health.
Three visuals convey the central, healthy message with a humorous tone. Carrots everywhere, as far as the eye can see. In addition to animated banner formats, radio spots, newsletter mailings and social media measures, a large distribution campaign took place in the train stations of Bern, Geneva and Zurich at the beginning of November. 2.5 tons of carrots were distributed in French fries boxes as supposed fast food, encouraging passers-by to think about healthy eating with a smile. In all three stations, the actions were accompanied by epanels and eboards with the key visuals.
Responsible at Groupe Mutuel: Serge Grand (Head of Advertising & Sponsoring). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Cristina Mollard (Senior Campaign Manager), Yoann Cosson (Creative Direction), Gaëlle Valentini (AD digital) , Sven Jungo (Graphic Designer), Gianluca Terzini (Graphic Designer). Photo: Pascale Weber (H2 Agency). Video: TakeOff Productions. Event: Mediabox.
