Franklin Templeton and Foundry invest in Switzerland
Franklin Templeton, a global asset manager reportedly among the world's largest, is launching a comprehensive marketing campaign. The company is being supported in this effort by the agency Foundry.
Switzerland is considered one of the most important global hubs for wealth management and banking. This highly competitive market with many asset managers requires not only outstanding products and services, but also a clear and locally focused profile.
"Franklin Templeton stands for investment excellence, trusting partnerships and innovation. With our new campaign, we want to anchor these attributes with our Swiss clients," explains Denis Tumbuelt, VP & Head of EMEA Marketing at Franklin Templeton. The campaign should also convey that "with our locally grown sales and marketing team, we have remained close to our clients and demonstrate the highest level of service", adds Vanja Brunner, Senior Marketing Manager at Franklin Templeton in Switzerland. Foundry understood Franklin Templeton's values very well and expressed them innovatively and effectively with the campaign, concludes Tumbuelt.
Sincerely Yours
The Foundry team conducted interviews with sales staff and members of investment committees at banks and asset managers throughout Switzerland. Together with the Franklin Templeton team, the results were analyzed with the aim of developing an effective campaign.
With "Sincerely Yours", Franklin Templeton presents itself in Switzerland as a global asset manager with a local marketing and sales team. The marketing measures aim to convey Franklin Templeton's DNA in an understandable and likeable way: Franklin Templeton is a family-run company with a global presence and a broad and innovative offering in all traditional and alternative asset classes.
In addition to the messaging, Foundry also adapted Franklin Templeton's image in Switzerland in order to position and strengthen the brand in the saturated market in a future-oriented way. With a cross-media campaign, "Sincerely Yours" emphasizes the authenticity and proximity to the customer.
Responsible at Franklin Tempelton: Denis Tumbuelt (VP, Head of EMEA Marketing), Christian Leger (Head of Switzerland), Vanja Brunner (Senior Marketing Manager), Vishal Shah (Digital Marketing Director). Responsible at FoundryNitin George (Creative Direction Concept & Strategy) Susann Boutry-Kompa (Client Service Director), Ruben Mata Lopez (Design & Art Direction), Leon Marenbach (Copywriter), Gregor Wollenweber, (Production), Sacha Moser (Overall Responsibility).
