Formeldrei for the BFU: Caution, children surprise in road traffic
Formeldrei, in collaboration with the BFU, won the pitch for the new national “Safe Way to School” campaign organized by the Road Safety Fund (FVS). With this new campaign, the agency aims to raise awareness among drivers about the unpredictable behavior of children in traffic.
Children play, chat and daydream on the way to school, forgetting that dangers lurk on the road. This behavior is age-related and road traffic is a major challenge. Children's awareness of dangers is still poorly developed and they have a limited field of vision due to their smaller body size. This is why the BFU's three-year campaign focuses on raising the awareness of adults in road traffic.
Formeldrei implemented all online and offline communication measures for the national campaign financed by the FVS: Posters, online measures, Website, spots, 360-degree VR movies, explanatory videos and various print measures.
Responsible at BFU: Jürg Beutler (Head of Communications); Peter Matthys (Head of Campaigns); Franziska Leemann (Campaign Manager). Responsible for Formeldrei: Moritz Adler (creation and concept); Marco Mesot (concept and consulting); Lukas Bürki (art director); Matthias Guggisberg (graphics and digital). Film production and 3D animation: Boutiq Films. VR Movies and Kids Explain Movies: Crunch. Website Front- and Backend: Internezzo. Website design: Arillo.
