Floralp Campaign Showcases Indulgence with Stunning Flash Photography

After winning the pitch last year, erdmannpeisker, in collaboration with Floralp Butter GmbH, developed and implemented the new campaign for Floralp. The Floralp campaign is now live across various channels. This long-established brand enjoys high brand awareness and popularity in Switzerland and has stood for the finest premium butter for decades.

A Clear Mission, a New Visual Language

The brief was clearly defined: The new campaign is intended to once again highlight the existing tagline, «The Original. Irresistible.» What’s new is the focus on real moments of indulgence, which underscores the product’s high quality. These moments of enjoyment were brought to life using a variety of characters and a modern, flashy look with rich colors. The images are accompanied by short, snappy headlines. The fresh, white look is also key to the campaign’s recognizability.

Floralp Campaign Visible Across Multiple Channels

The campaign is currently visible on billboards, in digital out-of-home (DOOH) advertising—particularly around the point of sale—and in online advertising. At the same time, it lays the foundation for a multi-year campaign universe that, according to erdmannpeisker, can be interpreted in new and diverse ways time and again.

The campaign includes several commercials: ButterBro, AfterParty, OMG, Meins, and Mega.

The campaign is complemented by a DOOH ad:

Person in charge at Floralp Butter GmbH: Alfred Rufer (Managing Director, Floralp Butter GmbH), Martin Rüst (Head of the Marketing & Key Account Department, SMP), Lisa-Maria Blatti (Project Manager, SMP) Responsible at erdmannpeisker: Gabriel Peisker (Creative Direction), Christina Weisser/Laura Fässler (Art Direction), Selina Helbling (Consulting), Markenfilm Schweiz (Film and Photo Production), Linda Schäffler (Photography/DOP), JingleJungle (Sound Design), Ceres Media (Media Planning)

For more information about Floralp, visit the website: https://www.floralp.ch