Flin helps Ochsner Shoes to increase its online presence
Since spring 2024, Flin has been in charge of Ochsner Shoes' programmatic and social media awareness campaigns. The goal is to raise online awareness of the retailer's wide range of products.
Every month, new shoes and brands are highlighted online and in the Ochsner Shoes stores. With an always-on approach, the Flin agency also publicizes these offers in the "digital shop window".
"The aim of the campaigns is to make the POS measures visible to the masses via programmatic and social media ads," explains Flurina Klarer, responsible for programmatic advertising at Flin. The aim is to ensure that potential customers always choose Ochsner Shoes as their preferred retailer the next time they buy shoes.
Goal: Promote the wide range of products
"Whether sneakers or summer shoes - many Swiss people are not aware of the variety of stylish and fashionable shoes on offer at Ochsner Shoes," explains Caroline Frischknecht, Head of Media Planning at Ochsner Shoes. A stronger focus on awareness campaigns in the digital space should change this.
The creative work behind the advertising material comes from the Zurich agency DD Com. It adapts the POS advertising material into suitable formats for display and social media ads.
Responsible at Ochsner Shoes: Caroline Frischknecht (CRM & Communication), Alice Görg (Content Production). Responsible at Flin: Flavio Dal Din (Project Management), Flurina Klarer (Programmatic Advertising), Joseph Feid (Social Media Advertising), Larissa Krattinger (Tracking & Reporting). Responsible at DD Com: Flurina Morf (Project Manager), Gioia Brucker (Art Director), Sandro Achilles (Head of Digital).
