Stay away from drink-driving: Ruf Lanz's effective BFU campaign
Alcohol is a factor in one out of every eight serious traffic accidents. That is why the BFU is issuing a warning through an eye-catching poster campaign by Ruf Lanz: Don't drink and drive.
Almost 4 % of all drivers on Swiss roads are under the influence of alcohol. Of these, 11 % drive at a level that exceeds the legal limit of 0.5 per mille. This is the result of the "Roadside Survey Alcohol", a survey conducted by the Swiss Council for Accident Prevention (BFU) on driving under the influence of alcohol.
Conclusion: Alcohol is one of the biggest risk factors for serious accidents. Alcohol is involved in one in eight serious accidents.
The BFU therefore recommends: Stay away from drinking and driving. The new poster campaign by Ruf Lanz underlines this in a cogent way. The creatives present beer, wine and cocktail glasses in the shape of poisonous green, prickly cacti.
Olivia Guler, Campaign Manager at the BFU, comments: "Ruf Lanz has already succinctly summarized the findings of our accident research on several occasions. We found this idea captivating because it communicates our message strikingly and crystal clear. After all, our posters are on the roadside and must be seen and understood from the car."
The new BFU campaign will be rolled out in all three national languages from December. On over 7000 billboards placed on roads throughout Switzerland.
Responsible at the AAIB: Jürg Beutler (Head of Communications, Member of the Executive Board), Franziska Hartmann (Head of Campaigns), Olivia Guler (Head of Campaigns), Patrizia Hertach (Road Traffic Research). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Sherif Ademi (DTP), Gian Marco Juon (Consulting Management), Tobias Stierli, Flaeck (CGI & Motion Design), Mario Moosbrugger (Sound Design).
