FCB Zurich for Zurich Insurance: Switzerland in field hockey fever
Zurich Insurance is supporting the 2020 Ice Hockey World Championship in Switzerland and the Swiss national ice hockey team. To raise awareness of this sponsorship, FCB Zurich has implemented various initiatives in the Branding Hall at Zurich Airport.
The launch of the World Cup 2020 campaign and the new brand presence on large airport surfaces was celebrated in the old flight tower of Zurich Airport. Group Chief Marketing Officer Frédéric Tardy welcomed the guests with an engaging speech. Urs Schwegler, Head Sponsoring & Live-Marketing, then conducted an interview with head coach Patrick Fischer, Gian Gilli and goalie legend Lars Weibel.
The highlight was the interactive Goalie Game developed by FCB Zurich, which will be on display at the airport from December 23. Passengers will have the opportunity to duel with national team goalkeeper Leonardo Genoni and beat him virtually.
The entire branding hall of Zurich Airport was redesigned and the waterfall was branded. Swiss arriving back on home soil, business people and tourists streaming to the exit are welcomed with film scenes on the LED wall. The aim is to stage the overarching enthusiasm of the Swiss for ice hockey.
From November 2019 until the end of the World Cup in May 2020, the LED surface will be used for various ideas and activities, depending on the current situation. Zurich Airport is proving to be an ideal touchpoint for bringing Zurich Insurance's commitment to a broad national and international audience with plenty of action and Swissness.
In this way, Zurich Insurance wants to present itself to the public in a sporting way as a sponsor of the 2020 Ice Hockey World Championship in Switzerland. The sponsorship commitment was developed with the agency FCB Zurich in months of intensive collaboration as a broad-based, integrated campaign. In addition to a TV spot, various print and digital advertising media and interactive poster sujets were created.
Responsible at Zurich Insurance Group Marketing: Frédéric Tardy (Group Chief Marketing Officer); Frank Reitgassl (Global Head of Marketing Content Group Marketing); Tania Moghrabi Cook (Senior Brand Manager Brand Strategy, Management and Sponsorship Group Marketing & Communication); Rahel Abner (Marketing Agency Senior Manager Operations & Services Group Marketing). Responsible at Zurich Insurance LocalPriska Kaspar (Head Marketing & Digital Retail Transformation & Innovation); Urs Schwegler (Head Sponsoring & Live Marketing Member of the Executive Board); Marion Ammann (Senior Campaign & Content Manager Sponsoring). Responsible at FCB Zurich: Cornelia Harder (Overall Responsibility); Lukas Wietlisbach (Creative Director); Mark Levay (Art Director); David Honegger (Copywriter); Seda Sirin (Business Director); Rebekka Dolenc (Account Director); Jonas Bregenzer (Digital Strategist). Film production: Wirzfraefelpaal. Film Director: Fabian Weber. Programming & implementation: McKinivan, Naut.
