Family makes emotions visible for jackpots.ch
In the new advertising campaign for the online casino jackpots.ch, Family captures emotions up close: told in slow motion and in reverse, the campaign aims to make winning moments feel tangible.
Gambling is known for a wide range of emotions. From the slight tingle in your stomach when you fire up a slot machine. To the tension when the ball rolls in live roulette. To the jubilation when the cards are turned over after the last round of poker and you realize you've won. In the new campaign for jackpots.ch, Family shows what such winning moments can look like.
To make the emotions as visible as possible, the spots were realized in slow motion and with specially composed, epic music. For an exciting dramaturgy, the story is told backwards, thus arousing additional curiosity in the viewer. The TV and cinema spots are complemented by social media and display ads as well as OOH, DOOH and two megaposters in Zurich's main train station. The 360° campaign can be seen throughout Switzerland from October 17.
Responsible at Stadtcasino Baden: Mirem Atac (Head of Customer Acquisition Management), Brian Christner (Chief Online Gaming), Robert Kocher (Chief Marketing & Brand Strategy). Responsible at Family: Claudio Catrambone, Michel Kiwic, Svenja Hässig, Pedro Moosmann, Torsten Maas, Corinne Schneider. Production & Postproduction: Bad Rabbit, Milos Marjanovic (Producer), Michael Fueter (Director), Luka Trajkovic (Director of Photography), Markus Müller (Photography), Bubbles & Sons: Marc Ambühl (Editor), Gordian Gleiss (Music), Nadir Mansouri (Color Grading), Severin Binkert (Graphics), Christian Reinhard (Digital).
