Explosive performance of The House for Cembra Business
There are approximately 530,000 SMEs with up to nine employees in Switzerland. Anyone who runs one of these SMEs is familiar with challenges such as financing hurdles, liquidity shortages, and pressure to invest. The House’s campaign for Cembra Business’s new online SME loan specifically targets this audience with spectacular slogan-based visuals.
2020 SMEs are, think and act online, entrepreneurial and fast. Challenges will be tackled in exactly the same way. Accordingly, The House's new campaign features explosive subjects and eliminates SME problems with a visual bang that creates new opportunities.
In the campaign, several CGI-generated catchphrase objects stand for financial challenges in an eye-catching way. In different materialities, as known in the SME world from handicraft businesses to tech companies. With the visually strong subjects in a total of 18 CGI videos and 18 static CGI images, the most reduced and compact form was found to bring the USP of Cembra's new loan to the point and also to deliver on the performance promise with the campaign - "Online. Simple. Fast." across all formats up to the mobile rectangle.
Special attention was paid to the expandability of the communication. With the different possibilities of the materialities and new keyword objects, further topics can be specifically addressed in the future, also tailored to SMEs in certain sectors.
The new online loan from Cembra Business performs just as quickly and directly as the campaign subjects. Thanks to a simplified digital process, the loan can be submitted around the clock within 15 minutes and the customer receives the disbursement of 5,000 to 250,000 Swiss francs from approval within 48 hours. In contrast, financial service providers usually operate according to the old pattern when it comes to SME loans.
"The development and implementation of this unique process was associated with high technical challenges. Today we can guarantee that our customers receive an acceptance or rejection within 24 hours after one click and have their money in their account within 48 hours after a decision. This is the most important unique selling point of Cembra Business. The House has developed a strategy and campaign for this" comments Régis Lehmann, Head of Cembra Business.
The campaign launched on Feb. 17, 2020, with a focus on various online formats and is accompanied by branded content, eBoards and ePanels at gas stations, billboards around industrial and commercial zones and radio spots on regional radio stations.
Responsible at Cembra: Regis Lehmann (Head of Cembra Business), Pascal Brütsch (Head of Distribution & Business Development Cembra Business). Responsible at The House: Grischa Rubinick (Executive Creative Director), Sascha Borsai (Creative Director Text), Roger Dobmann (Senior Art Director), Ritiane Da Cassia Zimmerli (Digital Art Director), Laura Jaggi (Junior Art Director), Alia Malash (Junior Copywriter), Nico Podgorny (Director Consulting), Romina Plesca (Junior Consultant), Sebahat Derdiyok (Agency Producing).
