ewz Solar Pioneer Campaign: Solar Power Keeps Your Ice Cream Cool
More than 6,000 Zurich residents are already getting solar power from their neighborhood. With a new campaign by Studio Marvin Hugentobler, ewz aims to increase that number to 10,000—and is doing so with an oversized ice cream made of solar panels.
ewz Solar Pioneer Campaign: When Solar Power Cools Down Everyday Life
More than 6,000 Zurich residents have already signed up for solar power from their neighborhood. To help reach the 10,000 mark soon, Studio Marvin Hugentobler has teamed up with ewz to develop a follow-up campaign—the ewz Solar Pioneer Campaign. The campaign aims to encourage the general public to incorporate solar energy into their daily lives.
As a solar pioneer, ewz has launched the product ewz.solarquartier. This brings together solar power consumers and solar power producers directly within the neighborhood. The product is a practical implementation of the concept of a “Local Electricity Community” (LEG) and, according to ewz, is intended to create a win-win-win situation that will benefit the energy transition in particular. This is because it will drive the expansion of solar power in the city of Zurich.
An oversized solar panel ice cream cone as a creative idea
Based on market research findings, the creative concept of an oversized three-dimensional object made of solar panels was developed. In keeping with the sunny weather, an ice-cold ice cream was featured—an everyday product that exemplifies what can be sustainably powered by solar energy from the neighborhood. According to the press release, the motif blends perfectly into the station district, where historic buildings and the new Zurich coexist in a forward-looking way.
Marco Good, campaign manager at ewz, explains: «The campaign not only highlights ewz’s innovative strength, but also encourages the general public to incorporate solar energy into their daily lives.»
Posters as the Main Medium for the ewz Solar Pioneer Campaign
To minimize wasted coverage as much as possible, posters were chosen as the primary medium in the city of Zurich. According to the press release, this also aligns with the sustainability message: Industry figures show that outdoor advertising using posters has the lowest CO₂ emissions per 1,000 impressions among all advertising media. In parallel, the campaign is supported by direct mail to households, social media featuring local influencers, and the online magazine Powernewz.
For more information about ewz.solarquartier, visit the product page: https://www.ewz.ch/solarquartier
Contact at ewz: Adrian Furger (Head of Performance & Growth), Marco Good (Campaign Manager), Julia Weber, Fabrice Göldi, Lou König (Social Media Content), Esther Peter (Powernewz Magazine), Pascal Schaub (Head of Marketing and Communications). Creative Partner Studio Marvin Hugentobler: Marvin Hugentobler (Creative Direction), Maria Gysi (Motion Design & 3D), Ricardo Perret Birdviewpicture (Photography & Video).
