Evoq for Sozialwerk Pastor Sieber: People can break from hardship
The crises we’re currently facing affect us all and make us realize that the security we take for granted can be lost in an instant. For marginalized people, this has often been a long and sad reality. Evoq’s latest winter campaign for SWS focuses on people whose lives have fallen apart.
At the center of the this year's campaign represents the face of a man who is in danger of breaking completely. In the digital implementation, the fractures are created as an animation and thus explicitly call on potential donors to help and stop the progressive decay. The Social Work Pastor Sieber stands by people with physical, psychological, material or social need and mends broken things.
The SWS urgently needs financial support from donors. Daniel and Kieran tell their life stories about how quickly a life can fall apart. Courageously and unembellished, they describe their experiences with drugs, party crashes, broken partnerships and the slippery slope Daniel got on. Both end up homeless on the streets, their existence shattered into a thousand pieces. In the Pfuusbus - an SWS emergency shelter - they meet people who listen to them and help them. In the SWS facilities Brothuuse and Urdörfli, both find their footing in life again. For Daniel, it is a place where he is allowed to be at home for the first time. For Kieran, it becomes an important step out of drugs.
The life stories will be told on social media, on the landing page, in mailings and a scatter shot. The campaign is complemented with animated online banners, ads and inserts in magazines and newspapers.
Responsible for Social Work Pastor Sieber: Walter von Arburg (Communications Officer); Matthias von Allmen (Fundraising); Kees van der Plas (Online Marketing & Social Media). Responsible for Evoq Communications: Adrian Schaffner (mandate and project management); Susanne Pfäffli (concept and text); Amanda Fuchs (design, photo and film production); Sara Streule (creative direction); Dominique Haussener (digital direction); Beatrice Burkart (frontend programming); Olga Yurlova-Brand (animations); Corinne Brunner (digital advertising media); Jonas Krull (color grading); Martha Bonk (DTP). Casting: Rennie Diethelm (Find a Face).
