Eats more butter
Farner and Swissmilk show in a poster campaign that no one should reach for margarine instead of butter anymore.
Swiss butter consists of one hundred percent Swiss cream, and nothing else. This sets it apart from other fats, which can hardly be produced without artificial additives or disrupting the ecosystem. This simple formula will adorn Swiss billboards over the next few weeks and is intended to whet the appetite of connoisseurs for Swiss butter. In an appealing form, butter will be shown at its best, providing an aesthetic counterpoint, according to the statement, "to the harsh reality of substitute products."
The poster campaign will be expanded in the current year to include various digital measures, additional motifs, and many new facts. True to the motto "Swiss butter. Ingeniously simple."
Responsible at Swissmilk and Farner: Stefan Arnold (Head of Marketing Swissmilk), Martin Rüst (Head of Advertising & Key Account Swissmilk), Claudia Wick (Project Manager Advertising Swissmilk), Amanda Ebeling (Origin Swissmilk), Michael Richner - AMS Media (Media Planning Swissmilk), Michel Grunder (Strategy Farner), Philipp Skrabal (CCD Farner), Fabian Röthlisberger (Head of Consulting Farner), Christoph Perner (AD Farner), Nina Wick (Consulting/Project Management Farner).
Other partners: Jules Moser (food photography), Christian Splettstösser (food stylist), Serge Fries - Detail AG (image editing and DTP), Karin Sommerhalder (handwriting).
