Equipe promotes NZZ's new digital offerings
The NZZ recently launched a new, innovative app and a new digital subscription. Equipe is handling the launch campaign.
The new NZZ app has been available for download since the end of November. In addition to many innovative features, the app is characterized above all by an intelligent algorithm. Users receive an individual selection of relevant articles based on their reading behavior and on recommendations from the editorial team, without being deprived of anything important. In short: The new NZZ app represents the way we will inform ourselves in the future.
This is precisely what Equipe has placed at the center of the digital launch campaign. Socially relevant and provocative questions combined with high-quality photographs let the viewer look into the possible future and stimulate thinking - and ultimately to download the new NZZ app. The campaign smartly combines the journalistic quality of the NZZ with its innovative power in the digital field.
In a first application phase, the launch campaign makes the new NZZ app known to a broad audience via digital channels. In the second phase, the new features of the app are highlighted. The goal is to generate as many downloads as possible.
At the same time as the new app, the NZZ is also launching a new digital subscription: for CHF 20 per month, subscribers receive unlimited access to the content of the NZZ app and to NZZ.ch. To leverage synergies, Equipe also developed a digital performance campaign for this, based on the communication of the new app. The contacts already generated are used for retargeting purposes to acquire new subscribers for NZZ Digital.
