DV Bern and Republica: Nerds at heart, techies at mind
Through a regional marketing campaign, DV Bern—in collaboration with the Bern-based creative agency Republica—is highlighting its services as a full-service IT provider in a humorous, illustrative way, featuring an AI-generated TV commercial.
DV Bern Campaign: From IT Service Provider to a Visible Full-Service Partner
For nearly 50 years, DV Bern has been supporting companies with customized digital solutions—from digital consulting and software development to IT services. A new DV Bern campaign, developed in collaboration with the Bern-based creative agency Republica, is now set to make the full range of services much more visible. The guiding communication concept behind it: «Nerds at heart, techies in mind.».
The company sees itself as a team of «nerds»—competent, passionate, and solution-oriented. This identity forms the foundation of the campaign, which is being rolled out in the Bern, Mittelland, and Biel regions.
Geeky characters as a distinguishing feature
Republica translated the central concept into a regionally targeted campaign featuring illustrative characters that represent DV Bern’s technical expertise and broad range of services. The campaign centers on characters with nerdy hobbies who embody the company’s various areas of expertise. According to Ladina Sutter, Account Director at Republica, the goal was to «make the full range of services more visible and strengthen the company’s positioning as a comprehensive IT partner»—since, until now, DV Bern had primarily been associated with traditional IT services and technical expertise.
AI-Generated TV Commercial as the Campaign's Highlight
Of particular note is the in-house, AI-generated TV commercial: It personifies a phishing email from everyday work life, creatively conveying a relevant security insight. The campaign is complemented by a multichannel setup with Gassmann Media and Ads & Figures—including LinkedIn Ads, digital banners, print ads, and a radio spot.
DV Bern Campaign: Regional Focus and Digital Literacy Combined
Dan Oppliger, Head of IT Services at DV Bern, sums it up: «With this campaign, we’re showcasing the versatility of DV Bern—and creatively incorporating our own DNA. That’s exactly what sets us apart: tech-savvy nerds with a passion for customized digital solutions.» With this brand identity, DV Bern positions itself as a modern, full-service IT provider with technical expertise, regional roots, and a clearly recognizable personality.
You can find out more about the services offered by DV Bern here: https://www.dvbern.ch
Person in charge at DV Bern: Dan Oppliger, COO / Head of IT Services; Stefan Niedermaier, Chairman of the Board of Directors. Responsible at Republica: Stefanie Berchtold, Creative Direction; Anja Rothenbühler, Graphic Design; Ladina Sutter, Account Direction; Max Heinen, Copywriting; Vallery Ritter, Production Art; Nina Hoffmann, Motion Design.
