Dieter Boller emphasizes the regional strength of Migros Basel
Who knows best which regional products at Migros Basel are particularly worth recommending? In a new campaign, employees showcase their personal favorites.
Migros Basel offers the largest regional range in north-western Switzerland. The numerous products are made with love and passion in and around Basel. The cooperative is proud of its commitment to the region. The current campaign, which was created in close collaboration with freelance copywriter and concept developer Dieter Boller, aims to highlight the regional diversity of Migros Basel.
Because Migros Basel employees know best which regional products are particularly recommended, they present their personal favorite products themselves and tell us about their personal connection to them and the Basel region.
Classic advertisements, posters and digital advertising materials provide a crisp foretaste of the nine employee stories, which you can find out more about on the Migros Basel website. The campaign started in July and will run until the end of September.
Responsible at Migros Basel: Andreas Lehr (Head of Marketing Communication), Simone Troller (Head of Market Development), Meret Buser, Chantal Brantschen (Art Direction), Michelle Weber (Photography), Michel Blind (Multimedia Producer), Simone Wunderlin (Digital & Content Marketing). External partners: Dieter Boller (Text), Michaela Stalder (Content).
