The answer: New campaign visual for "strong+networked
The Zurich-based agency Die Antwort created the new visual identity for the major event series organized by «stark+vernetzt,» the Alliance for a Constructive European Policy.
"Stark+vernetzt" is the alliance for a constructive European policy, to which about 80 organizations from business, science, civil society, culture and politics belong. According to them, there is a "standstill in Swiss European policy". The alliance is no longer prepared to accept this paralysis and wants to restart the debate on domestic policy, it said in a statement. To this end, a series of events is now being held in four Swiss cities, inviting personalities from politics, science, business and civil society to engage in dialogue and call for a bold European policy.
Helvetia lying on the ground
The campaign subject for the Swiss-wide communication of the event series comes from the Zurich agency Die Antwort. The idea: a down-and-out Helvetia, which has made itself increasingly immobile due to internal political squabbles, borrows from the story of Gulliver's Travels. It was implemented as a high-quality animation and can also be seen throughout Switzerland in digital form as a moving image. The idea is to use an emotional metaphor to illustrate how Switzerland is being immobilized from all sides.
