CRK and SFH are looking for host and foster families for refugees
CRK designed and implemented a campaign for the Swiss Refugee Council (SFH) for the private accommodation of refugees. The campaign uses impressive wordplay to raise awareness of the issue.
"Does her big heart have a spare room?" is one of four visually powerful claims in the current campaign of the SFH are to be seen as central elements. The claims are accompanied by recognizable spaces that underline the clear messages and are intended to trigger a need for action in the target group.
The aim of the campaign is to generate more registrations from host and foster families. Interest from host families first rose sharply with the outbreak of the war in Ukraine, but then leveled off again. The campaign aims to strengthen private accommodation for refugees and at the same time raise public awareness of the need for accommodation for refugees.
Digital and analog playout in June 2024
The four subjects will be displayed as a poster campaign in German and French in eight Swiss cities from mid-June 2024. The poster campaign will be supplemented by an animated digital campaign on Meta and Google Ads, which will run repeatedly throughout the year.
Responsible at SFH: Oliver Lüthi. Responsible at CRK: Lukas Wegmüller (Project Management), Jeanine Häfliger (Project Collaboration), Andrea Schmid (Social Media), Filip Wolfensberger (Creative Director), Philipp Kropf (Art Director).
