CRK: With the Gornergrat Bahn to unforgettable experiences

In the current marketing campaign, CRK presents the nature-oriented experiences on the Gornergrat in short videos and photos. The agency is responsible for the creative concept of the campaign.

The Gornergrat Bahn in Zermatt brings thousands of tourists from all over the world to the Gornergrat every day. A marketing campaign aims to further strengthen the awareness and positioning of the Gornergrat Bahn. To this end, CRK has developed a creative concept that presents the Gornergrat Bahn as the gateway to the Gornergrat adventure mountain.

The experience begins with the Gornergrat Bahn

Eleven short videos are at the heart of the campaign. These were also adapted for analog formats. Topographical highlights and offers on the Gornergrat are shown from the perspective of a drone flying from a Polaris train of the Gornergrat Bahn. At the end, the drone lands in the hands of a tourist. The playful POV perspective underlines the message: the Gornergrat Bahn takes you to your personal active or culinary experience.

Broad playout

The videos and images will be played out across various platforms over the coming months: social ads, Google ads, programmatic ads and organic social media posts will ensure a broad digital presence. This will be supplemented by collaborations with influencers, print advertisements in magazines, cinema spots, billboard advertising, screens at train stations and railboards along the Gornergrat Bahn route. The first five videos can already be seen on the Gornergrat Bahn YouTube channel.


Responsible at the Gornergrat Bahn: Hana Mustafi, Estelle Kummer, Yaël Nater. Responsible at CRK: Caroline Hulliger (project management), Filip Wolfensberger (creative director), Thomas Meyer (art director), Manuel Kaufmann (graphics), Gina Messerli (project management). Film production: Birdviewpicture.

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