CR Basel shows FHNW as a place to live dreams
In a new campaign by CR Basel for the School of Life Sciences at the University of Applied Sciences Northwestern Switzerland in Muttenz, the students themselves have their say.
The School of Life Sciences at the University of Applied Sciences Northwestern Switzerland in Muttenz offers seven fields of study - and each is intended to provide the basis for making one's own personal professional dreams come true. "Follow your dream" is also the motto of the
The leitmotif of the new testimonial campaign developed by CR Basel features students who talk in various film sequences about their
student life, the FHNW Campus Muttenz and her big dream.
With the films as bassis, the School of Life Sciences on the one hand promotes its information events, which take place five times a year, at which interested people can learn more about the many opportunities and interesting career prospects that a course of study at the School of Life Sciences opens up for them on the way to their dream.
At the same time, the testimonials will be used as professional films to present the fields of study in the longer term. The campaign runs
since the end of September on various social media channels and online portals and also includes posters and advertising materials on public transport.
Responsible at School of Life Sciences FHNW: Pascale Rippstein (Head of Marketing & Communications), Judith Graf (Head of Digital Communications and Social Media). Responsible at CR Basel: Thomas Fux (Mandate and Campaign Management), Patrizia Back (Project Management), Gabriel Heuberger (Head of Creation), Fabian Bieler (Communication Design), Daniel Roth (Graphic Design); Film Production: tvision AG; Photo: Marc Gilgen; Media: TWMedia.
