Cookieless future: test campaign with Baloise and EssenceMediacom
YOC and EssenceMediacom worked with Baloise to implement a campaign that successfully maximized reach and engagement in a cookieless world.
YOC's current advertising campaign achieved impressive reach on mobile and desktop channels with the Universal Display Solution. Dynamically transformed creative elements in real time and optimized display options ensured maximum visibility and interaction on high-quality advertising spaces.
The campaign focused on VIS.X® Identity Intelligence, which enabled precise targeting through alternative identifiers and data-driven targeting. Users were even reached in browsers without third-party cookies, such as Safari. The combination of audience and context signals maximized KPIs in a challenging environment.
The results prove the success: more than 60 % of reach was achieved without third-party cookies. In cookie-less environments, a viewability rate of 92.99 % and a CTR of 0.64 % were achieved - values that exceeded the cookie-based benchmarks. Overall, the CTR was increased by 52 % and the viewability rate by 65 % compared to industry standards.
Michelle Rapp, Senior Digital Planning Expert at EssenceMediacom, summarizes: "The collaboration between YOC and EssenceMediacom has proven to be extremely valuable. By combining our expertise in digital marketing and YOC's innovative solutions, we were able to create an advertising campaign for our client Baloise that not only maximized reach and engagement, but also successfully addressed the challenges of the cookieless future. With the Universal Display Solution and VIS.X® Identity Intelligence, we developed a powerful, cross-channel concept that allowed us to precisely target audiences while achieving excellent KPIs. This partnership shows how technology and strategic collaboration can lead to exceptional results."
