Contexta and Stefanie Heinzmann reinterpret Maya the Bee for Valais
Contexta produced an online video for Valais/Wallis Promotion. In it, Stefanie Heinzmann celebrates the culinary riches of Valais with a new take on the iconic «Maya the Bee» theme song.
In collaboration with the Valais singer Stefanie Heinzmann, the agency has reinterpreted the title song and the intro to "Maya the Bee". The "unknown land" becomes the well-known Valais, lovingly recreated in the visual style of the original.
The creators took artistic license with the lyrics in dialect, which become a message of love from singer Heinzmann to her homeland. And instead of a bee, the black-nosed sheep "Elma" flutters through the landscape in the imaginative Valais version.
Responsible at Valais/Wallis PromotionDamian Constantin (Director); Alessandro Marcolin (Marketing Director); Madeleine Savioz (Head of Communications). Responsible agency: Contexta. Production: Stories. Direction/Animation: WalkingFrames. TextStefanie Heinzmann, Flavian Wyer, Dominic Zach. MusicKarel Richard Svoboda. Media: Mediaschneider Bern.
The aim of the music clip is to evoke childhood memories and show where such lush nature can be found in Switzerland. The video will be distributed online and on social media from the beginning of August.
