Cavalcade puts a smile on your face with Granini
Cavalcade created the national Granini campaign. Through uplifting messages, the campaign encourages Swiss people to enjoy a light and fruity moment of happiness every day.
Since Monday, the campaign created by the Geneva agency is visible throughout the country. It adapts to the most important moments of the day. "Even when things get tight, there's always room for a smile!" reads, for example, during the morning streetcar ride.
The campaign is used on public transport, e-boards, posters and digital advertising media. In addition, the six-pack packaging was adapted accordingly to spread the good vibes instore as well.
Responsible at Eckes-Granini: Oliver Staerkle; Sarah Gaille. Responsible at Cavalcade: Julien de Preux (AD) and David von Ritter (text concept), Mathilde Veuthey (graphics), Nina Hugentobler (consulting). Media Agency: Zenith-Optimedia Nyon; Allison Gelly, Guillaume de Grave, Sharannath Mohanram. Online implementation: Antistatique Lausanne, Julien Balsiger.
