Bühler & Bühler implements digital campaign for Goldau Nature and Animal Park
The Goldau Nature and Wildlife Park is home to over 100 native European wildlife species. The Zurich-based agency Bühler & Bühler has developed a digital campaign for this nearly 100-year-old institution, highlighting its modernized offerings.
The campaign can be seen on social media, in media networks on various channels and at seven major Swiss railroad stations. It aims to show just how exciting a visit to Goldau is - and the animals themselves prove it. They confidently draw attention to their sometimes astonishing characteristics and abilities. The owl, for example, navigates at night with its ears. The otter, which can hold its breath for up to seven minutes during dives. Or the Carpathian lynx - it runs at speeds of up to 45 km/h when hunting prey. Each subject has an educational character.
After lynx, otter, owl, badger and wolf, further animal testimonials follow in a second wave: the squirrel, the brown bear and the mouflon. "Bühler & Bühler has perfectly staged the essence of our institution, which is so important beyond the region. Because the animals are our real figureheads. We take appropriate care of them through the four pillars of species protection, nature conservation, research and education. Here, people can change their relationship with animals and nature for the better. We want to bring this closer to people - also through appropriate marketing communication," says the zoo.
